Why super matters when you’re young


Superhero Team

August 2nd 2021 3 minute read

Super for most young Australians isn’t a popular topic of conversation. For most young Aussies, the word ‘Super’ automatically conjures up images of retirement homes, elderly people walking along the beach and repetitive  ad jingles and awkward hand gestures. 

Take ownership of your future

The way young Australians feel about their super doesn’t align at all with who they are. Young Australians are not unengaged or apathetic. They care very deeply about causes they are passionate about, whether that be climate change, gender diversity, technology or animal and human rights.

The average Australian entering the job market today at 18 and retiring at 65 will be working for 48 years. That’s 48 years where 10% of your earnings will be invested to build for your financial future.

If someone handed you that money in cash, you wouldn’t just leave it lying around, much less go and spend it on brands and products you do not align with. 

Your super is your money, and you should have a choice where it is invested. That’s why we created Superhero Super.

Invest your super your way

The first step in taking control of your super is understanding where your super is. You can find your super through the ATO. During the signup process for Superhero Super, you have the option to find your super so that you can rollover with ease.

The next step is to decide how much control you would like to have over where your super is invested. Do you want to hand the job to someone else and go into a balanced fund, or choose which shares and ETFs you’d like to invest in?

Superhero Super has two account types for people who want different levels of control. Our Autopilot account offers you the ability to choose and then automate your investments.

Our Control account is for those who would like a greater degree of control over their super. That means investing your super yourself, in the top 300 ASX-listed shares and around 150 ETFs, without the need for a self managed super fund.

Super doesn’t have to be a chore

The super industry has not always made it simple and transparent for you to see how much super you have, what fund you’re with and what your money is actually being invested in. 

Superhero puts your super in the palm of your hand with our mobile app, giving you greater transparency over your super balance, investments, fees and account activity. 

By having your trading account and super side by side you can build your financial future in one accessible and understandable platform. 

Young Australians no longer have to wait until retirement to not only think about their super, but take an active role in where it is invested.

Your super is your money. Invest in what you’re invested in with Superhero Super. 


Please read our Product Disclosure Statement, Additional Information Guide, Investment Guide and Insurance Guide in addition to our Target Market Determination for our Autopilot Account and Control Account for full information regarding Superhero Super. A Target Market Determination (TMD) is a document which describes who a product is appropriate for.

The information on this webpage has been prepared by Superhero Markets Pty Ltd (ABN 36 633 254 261), a Corporate Authorised Representative (CAR No. 1276309) of Sanlam Private Wealth Pty Ltd (ABN 18 136 960 775) (Australian Financial Services Licence (AFSL) No. 337927) and Superhero Securities Limited (ABN 96 160 456 315) (AFSL No. 430150). Superhero Super is issued by Diversa Trustees Limited (ABN 49 006 421 638), (AFSL No 235153), as trustee of OneSuper (ABN 43 905 581 638). Superhero Super is a sub-plan of OneSuper. Superhero Super is a sub-plan of OneSuper.