December 12, 2025

Disney Bets $1 Billion on AI

Hey Superheroes, The U.S. Fed delivered its third rate cut of the year this week, dropping rates by 0.25% to a range of 3.5%-3.75%. But the move came with a warning: just one more cut is expected in 2026 and another in 2027. Markets rallied cautiously as investors eye the possibility of a Santa Rally…

By Yimu Zhan

Home > Blog > News & Insights > Disney Bets $1 Billion on AI

Hey Superheroes,

The U.S. Fed delivered its third rate cut of the year this week, dropping rates by 0.25% to a range of 3.5%-3.75%. But the move came with a warning: just one more cut is expected in 2026 and another in 2027. Markets rallied cautiously as investors eye the possibility of a Santa Rally to close out the year.

Meanwhile in Australia, the RBA held rates steady at 3.6% and signalled the next move could be to raise rates when it meets again in February 2026.

Here are this week’s biggest stories.

Disney Goes All In on AI 

Walt Disney (NYSE:DIS) just made one of the boldest bets in Hollywood history, investing US$1 billion in OpenAI and handing over the keys to some of its most iconic characters.

The three-year partnership announced on Thursday allows OpenAI’s Sora video generator and ChatGPT Images to create content using licensed Disney characters including Mickey Mouse, Star Wars heroes, Pixar favourites and the Marvel universe. The deal excludes talent likenesses or voices.

🎥 Hollywood meets generative AI

Disney CEO Bob Iger and OpenAI’s Sam Altman began talking years ago about showcasing the potential of generative AI combined with Disney’s storytelling power. OpenAI gave Disney early access to Sora, and the studio found them willing to engage constructively on concerns around inappropriate content and creator protections.

Starting early next year, users will be able to generate videos featuring Disney characters through Sora and ChatGPT Images. A selection of user-generated videos will stream on Disney+, letting the platform capitalise on growing demand for short-form content.

Disney will also deploy ChatGPT internally to support film production and gain efficiency, while exploring tools that let Disney+ subscribers create and consume user-generated content.

💰 The strategic play 

As part of the agreement, Disney receives warrants to purchase additional OpenAI equity. The media giant will use OpenAI’s models to build new products and customer experiences while accessing AI tools that could transform how it produces content.

The deal includes guardrails to prevent characters being depicted in inappropriate situations. Disney views AI as a way to extend its storytelling reach while protecting creators and their work.

🎬 Controversy brewing 

The partnership arrives months after the Creative Artists Agency criticised OpenAI for exposing artists to “significant risk” through Sora and questioned whether creative professionals would be compensated. Disney and Comcast’s Universal also filed a copyright lawsuit against AI photo firm Midjourney in June over unauthorised use of their characters.

 

Myer’s Best Black Friday Ever 

Myer (ASX:MYR) posted its strongest Black Friday sales performance on record this week, driving shares up 10% to 45¢ on Thursday as billionaire retailer Solomon Lew confirmed he’ll join the board in April.

The department store chain reported A$1.52 billion in group sales for the first 19 weeks of FY26, up 3%. Myer Retail, the department stores division, grew 3.4% with strong double-digit gains across a number of departments including homewares and women’s wear..

🛍️ The turnaround story

Executive chairwoman Olivia Wirth told shareholders at Thursday’s annual meeting that Myer is entering peak trading season with momentum. The company added 22 new beauty brands and over 1700 new products this year, and is upgrading the beauty hall at its flagship Sydney store on Pitt Street Mall.

After acquiring Premier Investments’ apparel brands earlier this year – including Dotti, Portmans and Just Jeans – Myer’s total store count across Australia and New Zealand rose to 750 sites, including 56 department stores. Sales in the apparel brands gained 1.3% in the first 19 weeks of FY26.

Wirth plans to add 20 additional clothing brands in the second half, featuring Australian labels and international names like Topshop. This follows the return of JAG and Sportscraft plus the introduction of Lioness.

💡 The Lew factor 

Solomon Lew, 80, owns about 30% of Myer and will join the board after the company reports half-year results and finalises the apparel brands acquisition. Lew’s long-time lieutenant Terry McCartney and former Premier Investments director Gary Weiss already hold two board seats.

Angus Aitken of Aitken Mount Capital Partners called Myer “dirt cheap” and praised Wirth’s team for fixing issues inherited from previous management. With A$4 billion in revenue, analysts see significant upside in transforming the department store assets and proving the apparel brands were a smart acquisition.

Despite the positive momentum, Myer shares remain down almost two-thirds over the past year. The stock closed at 45¢ following the sales update.

🔦 Some other things we’re shining the Spotlight on: 

SOCIAL MEDIA BAN TAKES EFFECT: Under-16s in Australia are now banned from major social media platforms including TikTok, X, Facebook, Instagram, YouTube, Snapchat and Threads. The world-first law forces platforms to take “reasonable steps” to keep kids off their sites or face fines up to A$49.5 million for serious breaches. 

WESTPAC OUTAGE HITS THOUSANDS: More than 3,000 Westpac customers reported issues accessing banking services on Wednesday after an outage disrupted EFTPOS terminals and online payments. The bank confirmed merchant systems were operating at reduced performance with intermittent transaction problems. 

LIONTOWN SECURES NEW LITHIUM DEAL: Liontown Resources (ASX:LTR) locked in a new offtake agreement with Chinese battery manufacturer Canmax Technologies, strengthening its position in the global lithium supply chain. The agreement provides Liontown with another outlet for production from its Kathleen Valley lithium project in Western Australia, one of the country’s largest undeveloped hard rock lithium deposits.

Keep up to date on the markets by following us on Instagram @superheroau.

23-10_general_CTA-banner@2x

Become a part of

our investor community

Why you should join us:

  1. Join free and invest with no monthly account fees.
  2. Fund your account in real time with PayID.
  3. Get investing with brokerage from $2. Other fees may apply for U.S. shares.

Read our latest articles

Make knowledge your superpower and up your skills and know-how with our news, educational tools and resources.

Buffett's $5 Billion Google Gamble
elon
meta
trump
jetstar asia
meta ai nuclear
blog article
trump
qantas news
gold prices
deepseek
nvidia hansen
amazon haul
tesla
rio tinto
star casino sydney
china stimulus
rea group
Close up of me Bank branch signage
Close up of CommBank branch signage
japanese yen and usd
Close up of major tech apps on a phone
Macro shot of Elon Musk and his X (formerly Twitter) profile
bridgerton netflix
ai companies openai stabilityai anthropic
mygov rebate
apple intelligence
soldier holding droneshield gun dronegun tactical
closeup of AI chip
nvidia chip
alibaba on nyse
disney+ first profit
apple iphone macbook
google office dividend
netflix subscribers grow
clothes rack
bob iger with minnie mouse
TMTG media
reddit ipo
xiaomi porsche tesla eectric vehicle su7
facebook news meta
c3.ai stock ai
NVIDIA surpasses Amazon, Alphabet, Tesla and Meta
CSL’s heart medicine misses a beat
Disney’s $1.5 billion foray into gaming
Meta and Amazon surge after earnings reports
Tesla Model Y gets the gold medal
Apple finally takes Samsung's crown
microsoft replacing lithium with sodium for batteries
tesla byd sales
New Apple Watches don’t make it to the holidays
Tesla’s largest vehicle recall yet
Lights out for Brookfield bid
Apple cuts its Goldman Sachs credit cards
NVIDIA’s export ban and OpenAI’s big week
ChatGPT’s win is Microsoft’s win
Pilbara Minerals records lower revenue
Microsoft acquires Activision Blizzard for US$69b
Atlassian acquires Loom in A$1.5b deal 
Airbnb looks to long-term listings and car rentals
Is Amazon “too” prime?
The RBA was considering a rate hike this month
Apple drops new iPhone to tighter wallets
This megabyte-sized IPO is giving Nvidia the jitters
Flight Centre is back to the future with dividends
Nvidia's hot chips
Seven West’s profit goal miss
CBA’s $10b cha-ching!
Your Uber (profit) has arrived
Carvana’s 1000% nirvana
"Game on" for Microsoft's mega-deal
Ice Cubes with Potential IPOing companies logo
Liontown the pride leader
A forced marriage of two banking titans UBS bank CreditSuisse
SVB - The biggest banking collapse since 2008
The Apple of Goldman’s Eye
Bunnings snags a bite of the pet market
ETF providers go head-to-head on fees
Retailers report bumper earnings
Disney to let go of 7000 staff
Big week for tech as Nasdaq sets new record
Spotlight: Tesla's earnings accelerate
Virgin Australia prepares for takeoff
Spotlight: ChatGPT - Rise of the Machine
Nike swooshes into 2023
Disney's Avatar returns after more than a decade
SpaceX launches further into space
Elon picks a fight with Apple
Abercrombie & Fitch is so hot right now
The wheels fall off Deliveroo
Meta cuts a record number of jobs
Call of Duty fires on record sales
Alphabet is feeling the heat
WWE's finishing move on Wall Street
Microsoft takes the FOMO out of WFH
Elon and Twitter's billion dollar problem
Harley-Davidson electrifies Wall St
Take-Two suffers historic hack
Apple can detect your next car crash
Spotlight: Snapchat snaps back to basics
$5 pizzas are a dying breed
Elon kicks off Man United's share price
Markets are bouncing back on a tech rally
It's a full house at Airbnb
Macca's will now pay you to stay
Elon bins Bitcoin, lights up lithium instead
Flight Centre is the most shorted stock on the ASX
Amazon is knocking on your door
Disney just bumped Netflix out of the F1
Why Kellogg's is splitting into three
Why are markets so scared of interest rates?
Why Apple is becoming a bank
Why franchises are the future of streaming
Can Kim Kardashian save Beyond Meat?
Why Warren Buffett is buying like it's 2008
Google wants a bite of Apple's hardware empire
Amazon, eBay and Shopify warn the online shopping spree is over